Marketing content, by nature, is designed to introduce a brand’s products and services to the prospective clients. This type of content includes; Creative writing, for articles, brochures, flyers, banners, press releases, print ads, catalogues, web content, or other marketing materials.
The main purpose of marketing content is to attract customers. Effective marketing content attracts customers to a brand. What better way to augment this purpose than to create versions in different languages? This type of translation allows the organization/brand’s message to penetrate markets that would otherwise be untapped.
It goes without saying that if your content isn’t available to speakers of other languages, you are missing out on a big chunk of the global market and of course this means you are also missing out on potential profits.