The Verbatim Coding Process

Data may be in the form of text, recorded audio, or images. Coders begin building a list called a "codebook" or "codeframe" by reading, listening to, or viewing each answer and assigning it a numeric code.

Coders begin by reading the text to be coded. As they read, they begin to build a codeframe (a list of codes by question). Then all of the open-ended answers to each question are coded. This system enables coders to move quickly through questionnaire text. All answers are carefully coded by a person trained in coding (no automated or computer coding). The results are precise codes that fully reflect the true meanings of the open-ended verbatims.

Types Of Coding

ASAP codes all types of unstructured data or responses, including the following:

  • Text from online surveys or customer-feedback systems
  • Phone surveys (computer-assisted telephone interviewing)
  • Handwritten answers to paper surveys
  • Social-media text
  • Text from CRM systems
  • Voice recordings from IVR
  • Images

Multilingual Coding

We provide verbatim coding / open-ended / brands services for more than 30 different languages. The following languages are coded by our native language coders:

  • English
  • Arabic
  • Chinese (Traditional / Simplified)
  • Dutch
  • French
  • German
  • Hindi
  • Indonesian
  • Italian
  • Japanese
  • Malay
  • Portuguese
  • Russian
  • Spanish
  • Turkish

Costs And Timing

Costs and timing depend on variables such as language, topic, and volume. If you need a cost estimate for a coding project, please contact us