Website translation and localization are the most cost-effective methods available today to increase the reach and scope of international marketing efforts. While it is true that English is one of the most prevalent second languages, and people in many lands read and understand English, cultural differences and subtle linguistic nuances often lead to misunderstandings that interfere with a company’s message. For any sort of product or service, 60% of consumers refuse to buy anything not in their own language.
To help companies take advantage of today’s global marketplace, ASAP brings together a 5,000-strong network of professional in-country linguists and culture experts, along with localization engineers, marketing experts, publishers, testers and project managers to help our clients localize their websites in over 100 languages. We help businesses reach global markets quickly and competitively.