VERBATIM CODING

ASAP Translation’s Verbatim Coding Process

Upon receiving your data, which may be in the form of text, recorded audio, or images, our professional coders begin building a list called a “codebook” or “codeframe” by reading, listening to, or viewing each answer and assigning it a numeric code.

Coders read through the text to be coded thoroughly and meticulously. As they read, they begin to build a codeframe (a list of codes by question). Then all of the open-ended answers to each question are coded. This system enables coders to move quickly through the text. All answers are carefully coded by a person trained in coding (no automated or computer coding). The results are precise codes that fully reflect the true meanings of the open-ended verbatims.

The codes are then double-checked by our meticulous quality assurance team to pick up any errors that may have been made. All errors are then corrected after which a second check is done to confirm that perfection has been achieved and that the final product reflects precision consistency and accuracy.

Types of Coding

ASAP’s coding team can handle all types of coding tasks. We work with structured and unstructured data or responses, including the following:

• Text from online surveys or customer-feedback systems
• Phone surveys (computer-assisted telephone interviewing)
• Handwritten answers to paper surveys
• Social-media text
• Text from CRM systems
• Voice recordings from IVR
• Images

Multilingual Coding

We provide verbatim coding / open-ended / brand services for more than 30 different languages. The following languages are coded by our native language coders: