Upon receiving your data, which may be in the form of text, recorded audio, or images, our professional coders begin building a list called a “codebook” or “codeframe” by reading, listening to, or viewing each answer and assigning it a numeric code.
Coders read through the text to be coded thoroughly and meticulously. As they read, they begin to build a codeframe (a list of codes by question). Then all of the open-ended answers to each question are coded. This system enables coders to move quickly through the text. All answers are carefully coded by a person trained in coding (no automated or computer coding). The results are precise codes that fully reflect the true meanings of the open-ended verbatims.
The codes are then double-checked by our meticulous quality assurance team to pick up any errors that may have been made. All errors are then corrected after which a second check is done to confirm that perfection has been achieved and that the final product reflects precision consistency and accuracy.